06/08/2010
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Omo place GPS trackers in products then knock on the customers door !!!!
Unilever, the company behind the washing product Omo, sold 50 “special” boxes of their product with a GPS inside in Brazil, and then knocked on the customer’s door.
It is a stunt being likened to the golden ticket in Willy Wonka, but in this instance, when a winning box is bought, the GPS activates and leads an Omo team to the purchaser’s house in order to give them a prize – a video camera and a day at a Unilever-sponsored event.
Does this use of technology raise privacy issues?
Full story… here
